Behind the Brand
Welcome to Verdigris London
The kind to the planet fashion brand, hoping to make a difference.
We are a sustainable and ethical clothing brand aimed at removing the guilt associated with buying clothing. We provide the bridge between buying second hand and buying new, so that you can feel confident and be climate conscious at the same time.
Our mission: empower people to change the world by choosing fashion that reflects their own morals and beliefs.
Our Story
Established in September 2021 by our founder, Cat Gurrie, Verdigris LDN was created out of a desire to remove the guilt many of us feel when buying clothes, and establish a better relationship, not only with buying but also with ourselves. The desire to purchase clothes is a wholly emotional one, driven by our desire to feel more confident and amazing in our day to day lives. We felt that people should be able to fulfil this desire without feeling guilty about the negative impact most clothes have on the planet. Thus by using sustainable and deadstock fabrics, sustainable trims, local sourcing and having an ethical supply chain, Verdigris LDN has been able to create fashion that is guilt-free while maintaining all the style and all the quality of high fashion designs, for an affordable price. So not only can you feel incredible in our clothes, you can also feel incredible in the knowledge that you've done your bit for the planet in choosing sustainably.